Indian Institute of Management, Kozhikode

Academic Identity

Orcid Id 0000-0001-9183-4913
Scopus Id 55513085600
Researcher Id B-2136-2016
Google Scholar Id iZi2SvYAAAAJ

Vidwan-ID : 56359

Prof Anandakuttan B Unnithan
Professor
Indian Institute of Management, Kozhikode

Publications 2013 - 2022

Publications

11

Journal Articles
5

Book Chapter
9

Citations / H-Index

210 Citations

4 h-index

235 Citations

Altmetrics

1

2

4

322

1

Google Scholar

Co-author Network

Expertise

Management

Response Categories in Likert Scales and Measurement Invariance, Body Esteem. Appearance Anxiety and Consumption Motives

Personal Information

Prof Anandakuttan B Unnithan

Male

Indian Institute of Management Kozhikode

Kozhikode, Kerala, India - 673570

Experience

2006 - Present

Professor

Department of Marketing Management

Indian Institute of Management, Kozhikode

Qualification

Ph.D

Cochin University of Science and Technology

Publications (16)