Indian Institute of Management, Kozhikode

Academic Identity

Orcid Id 0000-0002-7138-5011
Scopus Id 57188035700
Researcher Id G-3010-2014
Google Scholar Id cbVHRpMAAAAJ

Vidwan-ID : 59914

Dr Praveen Sugathan
Assistant Professor
Indian Institute of Management, Kozhikode

Publications 2015 - 2021

Publications

8

Journal Articles
6

Citations / H-Index

253 Citations

7 h-index

91 Citations

Google Scholar

Co-author Network

Expertise

Business

Firm Customer Interfaces which are Facilitated by New Technologies and Media, Investigating Customer Responses after Co Creation, How Customers Spreads and Engage with Word Of Mouth, Customer Perception of Realism is Creative Products, Customer and Marketing Analytics

Personal Information

Dr Praveen Sugathan

Male

Department Of Marketing,IIM Kozhikode Indian Institute of Management Kozhikode

Kozhikode, Kerala, India - 673570

Experience

2017 - Present

Assistant Professor

Department of Marketing Management

Indian Institute of Management, Kozhikode
2016 - 2016

Assistant Professor

Department of Marketing

Indian Institute of Management, Tiruchirappalli

Qualification

FPM

Indian Institute of Management, Bangalore

Publications (8)